Made for performance and perfected by plants, this curl cream provides 72 hours of frizz protection in high humidity1, 92% more hydration2, and up to 2X the shine3, all while increasing curl definition by 89%4.

Since curls and waves are naturally more fragile, our game-changing curl cream for wavy hair and curly hair types also replenishes strength with a peptide derived from plant proteins.

Suitable for:
 Curl and wave types: 2A – 3C
All hair types: fine, medium and thick

Aroma: Refreshing citrus Pure-Fume™ aroma with certified organic lemon, bergamot, orange and other pure plant and flower essences.

98% naturally derived5. Vegan. Leaping Bunny Approved.
1Ex-vivo testing on tresses.
2Ex-vivo testing on tresses vs untreated hair.
3Ex-vivo testing on tresses vs unwashed hair.
4Ex-vivo testing on tresses when used with be curly advanced™ shampoo, conditioner, curl perfecting primer and curl enhancer cream vs untreated hair.5Per ISO Standard 16128, from plant sources, non-petroleum mineral sources, and/or water.

Responsible packaging: Post-consumer recycled tube and cap.

Responsible manufacturing: We use 100% renewable electricity fueled by our 3.6 acre, 1.52MW onsite solar array, plus wind power credits and offsets. Our primary manufacturing facility has achieved Zero industrial waste to landfill status.

Free from: Drying Alcohol, Gluten, Silicone, Phthalates, Parabens, Mineral Oil, Sulfites, Petrolatum, Formaldehyde & Donors, Paraffin. Synthetic Fragrance, Triclosan, Triclocarban, Sulfates or Sodium Lauryl Sulfate / Sodium, Laureth Sulfate, (SLS/SLES) OR Sulfate Cleansers. 

How to use:
Smooth generously on damp hair. Air dry or blow-dry with a diffuser.

Refimen:
Wavy and loosely curly hair:
- On wash days, use be curly advanced™ shampoo, conditioner and curl perfecting primer, then style with curl enhancer cream.
- Swap conditioner for the intensive curl perfecting masque every 2 – 3 wash days, depending on your individual hair needs.

Contact name: Whitman LBS NV
Email address: contactmanufacturer@elcompanies.com
Mailing address: Nijverheidstraat 15, 2260, Oevel (Belgium)