The last step of your wash day routine and the first in your styling. This priming leave-in for curly hair protects from the drying effects of the sun, instantly reduces frizz by 87%*, and detangles to reduce breakage from combing. It fortifies and smooths curls and coils, creating the perfect foundation and allowing flexibility for the styling products that come next.

Curls, coils and waves are naturally more fragile, which is why our game-changing curly hair primer also replenishes strength with a peptide derived from plant proteins.

Suitable for:
All curl types: coily (4A – 4C), curly (3A – 3C) and wavy (2A –2C)
All hair types: fine, medium and thick

Aroma: Refreshing citrus Pure-Fume™ aroma with certified organic lemon, bergamot, orange and other pure plant and flower essences.

97% naturally derived**. Vegan. Leaping Bunny Approved.
*Ex-vivo testing on tresses.
**Per ISO Standard 16128, from plant sources, non-petroleum mineral sources, and/or water.

Responsible packaging: 90% post-consumer PCR HDPE bottle excluding pump.

Responsible manufacturing: We use 100% renewable electricity fueled by our 3.6 acre, 1.52MW onsite solar array, plus wind power credits and offsets. Our primary manufacturing facility has achieved Zero industrial waste to landfill status.

Free from: Drying Alcohol, Gluten, Silicone, Phthalates, Parabens, Mineral oil, Sulfites, Petrolatum, Formaldehyde & Donors, Paraffin. Synthetic Fragrance, Triclosan, Triclocarban, Sulfates or Sodium Lauryl Sulfate / Sodium, Laureth Sulfate, (SLS/SLES) or Sulfate Cleansers. 

How to use:
Lightly mist clean, damp hair. Do not rinse. Style as usual.

Contact name: Whitman LBS NV
Email address: contactmanufacturer@elcompanies.com
Mailing address: Nijverheidstraat 15, 2260, Oevel (Belgium)