The Botanical Repair™ Purple Toning Shampoo by Aveda is a restorative shampoo infused with violet pigments that visibly brighten blonde, lightened and grey hair. This sulfate-free formula, made with 96% naturally derived ingredients, strengthens hair from within and helps repair damage using plant-powered bond-building technology. The refreshing Pure-Fume™ aroma provides a sensorial experience with every wash.

Key benefits:

Neutralizes up to 5x more brassiness and yellow tones after just one use*, strengthens and repairs fragile hair. Ideal for blonde, lightened and silver hair. Suitable for all hair types, including chemically treated hair. Silicone-free formula that conditions without weighing hair down.

Results:

With regular use, hair appears visibly brighter, smoother and stronger. Color stays fresh between salon visits and hair feels healthy and nourished.

Ingredients:

• Violet pigments: Neutralize warm tones and create a cooler finish on blonde, grey and silver hair.
• Fermented plant-powered bond-builders: Strengthen hair from the inside out and help repair damage caused by chemical treatments or heat styling.
• Pure-Fume™ aroma: A calming scent with certified organic ylang-ylang, rose, marjoram and other flower and plant essences.

How to use:

Apply to wet hair and massage in. Leave on for 1 to 3 minutes depending on the desired level of toning. Rinse thoroughly. Use every wash until the desired tone is achieved, then weekly or as needed to maintain results. Pair with the full Botanical Repair™ regimen for optimal strengthening and care.

Formula facts:

96% naturally derived, vegan, cruelty-free, clean beauty, silicone-free, Leaping Bunny certified, 100% recycled HDPE bottle, produced using 100% renewable energy

Contact name: Whitman LBS NV
Email address: contactmanufacturer@elcompanies.com
Mailing address: Nijverheidstraat 15, 2260, Oevel (Belgium)